According to a survey conducted by Rakuten Insight in November 2023, sales were the leading reason to shop during the holiday shopping period in Asia. Having to buy gifts was another popular reason consumers in Asia shopped during the holiday shopping period as of November 2023.
Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory
Original question: "What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)"
Number of respondents in:
China - 7,029;
Hong Kong - 2,813;
Indonesia - 6,660;
India - 19,507;
Japan - 254;
South Korea - 3,433;
Malaysia - 8,326;
the Philippines - 8,463;
Singapore - 4,596;
Thailand - 15,395;
Taiwan - 10,510;
and Vietnam - 3,016.
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Rakuten Insight. (December 4, 2023). Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/
Rakuten Insight. "Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory." Chart. December 4, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/
Rakuten Insight. (2023). Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/
Rakuten Insight. "Leading Reasons to Shop during The Holiday Shopping Period in Asia in 2023, by Country or Territory." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/
Rakuten Insight, Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory Statista, https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/ (last visited December 21, 2024)
Leading reasons to shop during the holiday shopping period in Asia in 2023, by country or territory [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1423188/asia-top-reasons-to-shop-during-holidays-by-country/
