According to a survey conducted by Rakuten Insight in November 2023, shopping both online and in physical shops was the most popular shopping channel during the holiday shopping period in most surveyed Asian countries. In comparison, 55 percent of the respondents in China preferred shopping online only compared to 45 percent using both online and physical channels as of November 2023.
Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
Number of respondents in:
China - 7,029;
Hong Kong - 2,813;
Indonesia - 6,660;
India - 19,507;
Japan - 254;
South Korea - 3,433;
Malaysia - 8,326;
the Philippines - 8,463;
Singapore - 4,596;
Thailand - 15,395;
Taiwan - 10,510;
and Vietnam - 3,016.
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Rakuten Insight. (December 4, 2023). Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/
Rakuten Insight. "Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/
Rakuten Insight. (2023). Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/
Rakuten Insight. "Leading Channels to Shop during The Holiday Shopping Period in Asia in 2023, by Country or Territory." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/
Rakuten Insight, Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory Statista, https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/ (last visited December 19, 2024)
Leading channels to shop during the holiday shopping period in Asia in 2023, by country or territory [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1423170/asia-top-channels-to-shop-during-holidays-by-country/
