In 2023, approximately 35 percent of consumers in the United Kingdom intended to purchase beauty products and/or perfumes during shopping holiday events, such as Black Friday, Cyber Monday, or Singles' Day. However, the largest share of shoppers who planned to buy such products was Polish, with a share of 43 percent.
Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023
Worldwide, Australia, Canada, Germany, Poland, Switzerland, United Kingdom, United States
Survey time period
October 2023
Number of respondents
5,173 respondents
Age group
16 years and older
Special properties
respondents who previously stated they will definitely/likely shop on these occasions
Supplementary notes
The results have been weighted according to population. The source asked participants what type of products they were planning to purchase on Black Friday/Cyber Monday/Singles' Day.
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BCG. (November 8, 2023). Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/
BCG. "Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023 ." Chart. November 8, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/
BCG. (2023). Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023 . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/
BCG. "Consumers Who Plan to Shop for Beauty and Perfumes during November Shopping Events in Selected Countries Worldwide in 2023 ." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/
BCG, Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/ (last visited December 23, 2024)
Consumers who plan to shop for beauty and perfumes during November shopping events in selected countries worldwide in 2023 [Graph], BCG, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423088/beauty-and-perfume-holiday-shopping-intentions-worldwide/
