Knowledge of Singles' Day among consumers in Canada 2024

Published by
D. Tighe,
Nov 22, 2024

In 2024, approximately one in five of consumers in Canada were at least somewhat aware of what Singles' Day is. Roughly two-thirds of Canadians surveyed said they had never heard of the event. Singles' Day, which takes place on November 11th each year, is an unofficial Chinese holiday and shopping season event.

Awareness of Singles' Day among consumers in Canada in 2024

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Release date

November 2024

Region

Canada

Survey time period

October 2024

Number of respondents

1,011 respondents

Age group

16 years and older

Supplementary notes

The results have been weighted according to population.

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