In 2023, approximately one in five of consumers in Canada were at least somewhat aware of what Singles' Day is. Roughly two-thirds of Canadians surveyed said they had never heard of the event. Singles' Day, which takes place on November 11th each year, is an unofficial Chinese holiday and shopping season event.
Awareness of Singles' Day among consumers in Canada in 2023
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BCG. (November 8, 2023). Awareness of Singles' Day among consumers in Canada in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/
BCG. "Awareness of Singles' Day among consumers in Canada in 2023." Chart. November 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/
BCG. (2023). Awareness of Singles' Day among consumers in Canada in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/
BCG. "Awareness of Singles' Day among Consumers in Canada in 2023." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/
BCG, Awareness of Singles' Day among consumers in Canada in 2023 Statista, https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/ (last visited July 22, 2024)
Awareness of Singles' Day among consumers in Canada in 2023 [Graph], BCG, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423067/awareness-of-singles-day-among-consumers-canada/