In October 2023, respondents in Mexico were asked whether they had heard in the past two weeks about different supermarket brands and whether it had been positive or negative. Walmart was the most popular supermarket, followed by Bodega Aurrera and Sam's Club. All three brands belong to Walmart de México y Centroamérica.
Most popular supermarket brands in Mexico as of October 2023
Question: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Supplementary notes
According to the source, the buzz score measures whether consumers have heard positive or negative comments about a given brand in the past two weeks. The score ranges from -100 to 100, and 0 means equal positive and negative feedback.
The source does not provide a date of release. The date given is the date of access.
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YouGov. (November 10, 2023). Most popular supermarket brands in Mexico as of October 2023 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1422972/mexico-top-supermarkets/
YouGov. "Most popular supermarket brands in Mexico as of October 2023." Chart. November 10, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1422972/mexico-top-supermarkets/
YouGov. (2023). Most popular supermarket brands in Mexico as of October 2023. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1422972/mexico-top-supermarkets/
YouGov. "Most Popular Supermarket Brands in Mexico as of October 2023." Statista, Statista Inc., 10 Nov 2023, https://www.statista.com/statistics/1422972/mexico-top-supermarkets/
YouGov, Most popular supermarket brands in Mexico as of October 2023 Statista, https://www.statista.com/statistics/1422972/mexico-top-supermarkets/ (last visited November 24, 2024)
Most popular supermarket brands in Mexico as of October 2023 [Graph], YouGov, November 10, 2023. [Online]. Available: https://www.statista.com/statistics/1422972/mexico-top-supermarkets/
