Attention toward political ads in the U.S. 2024, by political affiliation

Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation

CharacteristicMore attentionThe same amount of attention Less attentionNot sure
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Statistic: Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation
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Source

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YouGov

Release date

August 2024

Region

United States

Survey time period

August 27 to 30, 2024

Number of respondents

1,122 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source phrased the question as follows: "Compared with the attention you pay to other television advertisements, how much attention do you pay to political advertisements — more attention, less attention, or about the same amount of attention?"

Percentage points exceeding 100 are probably due to rounding.

Margin of error of 3.8 percent. 

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Statistics on " Political advertising in the U.S. "

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Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5

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