During an August 2024 survey among adults in the United States, 19 percent of Democrat voters said they paid more attention to political ads than to other ads on TV. Independents represented the largest share of voters who stated they paid less attention to political ads than to other TV ads, with 41 percent of them saying so.
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
The source phrased the question as follows: "Compared with the attention you pay to other television advertisements, how much attention do you pay to political advertisements — more attention, less attention, or about the same amount of attention?"
Percentage points exceeding 100 are probably due to rounding.
Learn more about how Statista can support your business.
YouGov. (August 30, 2024). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation [Graph]. In Statista. Retrieved February 26, 2025, from https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation ." Chart. August 30, 2024. Statista. Accessed February 26, 2025. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. (2024). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation . Statista. Statista Inc.. Accessed: February 26, 2025. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of Consumers Paying More Attention to Political Ads Compared to Other Ads on Tv in The United States as of August 2024, by Political Affiliation ." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov, Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation Statista, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/ (last visited February 26, 2025)
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation [Graph], YouGov, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.