During an August 2024 survey among adults in the United States, 19 percent of Democrat voters said they paid more attention to political ads than to other ads on TV. Independents represented the largest share of voters who stated they paid less attention to political ads than to other TV ads, with 41 percent of them saying so.
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation
The source phrased the question as follows: "Compared with the attention you pay to other television advertisements, how much attention do you pay to political advertisements — more attention, less attention, or about the same amount of attention?"
Percentage points exceeding 100 are probably due to rounding.
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YouGov. (August 30, 2024). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation ." Chart. August 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. (2024). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of Consumers Paying More Attention to Political Ads Compared to Other Ads on Tv in The United States as of August 2024, by Political Affiliation ." Statista, Statista Inc., 30 Aug 2024, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov, Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation Statista, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/ (last visited December 21, 2024)
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of August 2024, by political affiliation [Graph], YouGov, August 30, 2024. [Online]. Available: https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
