During an October 2022 survey among consumers in the United States, 20 percent of Republican voters said they paid more attention to political ads than to other ads on TV. Republicans also represented the largest share of voters who stated they paid less attention to political ads than to other TV ads, with 44 percent of them saying so.
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation
Characteristic
More attention
The same amount of attention
Less attention
Not sure
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The source phrased the question as follows: "Compared with the attention you pay to other television advertisements, how much attention do you pay to political advertisements — more attention, less attention, or about the same amount of attention?"
Percentage points exceeding 100 are probably due to rounding.
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YouGov. (November 3, 2022). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation ." Chart. November 3, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. (2022). Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov. "Share of Consumers Paying More Attention to Political Ads Compared to Other Ads on Tv in The United States as of October 2022, by Political Affiliation ." Statista, Statista Inc., 3 Nov 2022, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
YouGov, Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation Statista, https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/ (last visited August 25, 2024)
Share of consumers paying more attention to political ads compared to other ads on TV in the United States as of October 2022, by political affiliation [Graph], YouGov, November 3, 2022. [Online]. Available: https://www.statista.com/statistics/1422842/consumers-paying-more-attention-to-political-ads-tv-ads-us/
