Consumers who like watching political ads more than other TV ads in the U.S. 2024

Share of consumers who like watching political ads more than other ads on TV in the United States as of August 2024

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Release date

August 2024

Region

United States

Survey time period

August 27 to 30, 2024

Number of respondents

1,122 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source phrased the question as follows: "Compared with how much you like watching other television advertisements, how much do you like watching political advertisements — more, less, or about the same amount?"

Missing percentage points to 100 are probably due to rounding.

Margin of error of 3.8 percent.  

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Statistics on " Political advertising in the U.S. "

Other statistics that may interest you Political advertising in the U.S.

Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5
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