The number of on-demand audio streams for Taylor Swift's re-recorded Taylor's Versions, or TV for short, are outperforming the original versions in the United States. In the first half of 2023, Red (Taylor's Version) was streamed more than half a million times, while the original recording of Red only accumulated 150 million streams.
Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023
(in millions)
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Music Business Worldwide. (July 5, 2023). Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/
Music Business Worldwide. "Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions)." Chart. July 5, 2023. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/
Music Business Worldwide. (2023). Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/
Music Business Worldwide. "Number of On-demand Audio Streams of Selected Taylor Swift Albums in The United States in 2022 and First Half 2023 (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/
Music Business Worldwide, Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions) Statista, https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/ (last visited November 18, 2024)
Number of on-demand audio streams of selected Taylor Swift Albums in the United States in 2022 and first half 2023 (in millions) [Graph], Music Business Worldwide, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1422794/on-demand-audio-streams-of-selected-taylor-swift-albums-us/
