Price and discounts featured heavily among the key criteria for consumers planning to shop during Black Friday, Cyber Monday, or Single's Day 2024. Half of respondents said that best deals and best value for money were the most important criteria that influenced their decision on where they planned to shop. Free shipping was also a significant draw for sales shoppers.
Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024
Consumers who are definitely or probably shopping during the events
Supplementary notes
Respondents were asked what the most important criteria are that influence their decision on where they plan to shop on Black Friday, Cyber Monday, and Single's Day.
More than one answer was possible.
* Total number of survey respondents in the UK including those who will not shop during major sales events.
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BCG. (November 14, 2024). Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/
BCG. "Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024." Chart. November 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/
BCG. (2024). Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/
BCG. "Most Important Criteria for Consumers When Deciding Where to Shop during November Sales Events in The United Kingdom in 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/
BCG, Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/ (last visited December 22, 2024)
Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2024 [Graph], BCG, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1422790/uk-black-friday-purchase-location-criteria/
