Consumers' key purchase location criteria over Black Friday weekend in the UK in 2023

Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2023

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Release date

November 2023

Region

United Kingdom

Survey time period

October 2023

Number of respondents

1,011 respondents

Special properties

Consumers who are definitely or probably shopping during the events

Supplementary notes

Respondents were asked what the most important criteria are that influence their decision on where they plan to shop on Black Friday, Cyber Monday, and Single's Day.
64 percent of total respondents were definitely or probably shopping during these sales days.
More than one answer was possible.

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