The most common time for consumers planning to shop during Black Friday, Cyber Monday, or Single's Day 2023 to start looking for deals was the beginning of November. Almost a quarter of respondents started well in advance of the sales, beginning their search in October or earlier.
When consumers start searching for deals before November sales events in the United Kingdom in 2023
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Share of consumers
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Consumers who are definitely or probably shopping during the events
Supplementary notes
Respondents were asked when they typically start looking for deals and discounts around Black Friday, Cyber Monday, and Single's Day.
64 percent of total respondents were definitely or probably shopping during these sales days.
More than one answer was possible.
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BCG. (November 9, 2023). When consumers start searching for deals before November sales events in the United Kingdom in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. "When consumers start searching for deals before November sales events in the United Kingdom in 2023." Chart. November 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. (2023). When consumers start searching for deals before November sales events in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. "When Consumers Start Searching for Deals before November Sales Events in The United Kingdom in 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG, When consumers start searching for deals before November sales events in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/ (last visited July 22, 2024)
When consumers start searching for deals before November sales events in the United Kingdom in 2023 [Graph], BCG, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/