The most common time for consumers planning to shop during Black Friday, Cyber Monday, or Single's Day 2024 to start looking for deals was the beginning of November. Over a quarter of respondents started well in advance of the sales, beginning their search in October or earlier.
When consumers start searching for deals before November sales events in the United Kingdom in 2024
Consumers who are definitely or probably shopping during the events
Supplementary notes
Respondents were asked when they typically start looking for deals and discounts around Black Friday, Cyber Monday, and Single's Day. More than 60 percent of total respondents were definitely or probably shopping during these sales days. More than one answer was possible.
* Total number of survey respondents in the UK including those who will not shop during major sales events.
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BCG. (November 14, 2024). When consumers start searching for deals before November sales events in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. "When consumers start searching for deals before November sales events in the United Kingdom in 2024." Chart. November 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. (2024). When consumers start searching for deals before November sales events in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG. "When Consumers Start Searching for Deals before November Sales Events in The United Kingdom in 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
BCG, When consumers start searching for deals before November sales events in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/ (last visited December 22, 2024)
When consumers start searching for deals before November sales events in the United Kingdom in 2024 [Graph], BCG, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1422781/uk-black-friday-product-search-start-time/
