In August 2023, 350 consumers in Mexico were asked to name the five most important reasons why they chose a specific product in the alcoholic beverages category. Eighty-three percent of them said that the most important attribute to consider when choosing a specific product was its quality. Other crucial attributes included accessible price, promotions, availability at the supermarket, and brand recognition. For contrast, only about ten percent considered important the fact that a product was imported or that it came from a brand that promotes gender equity.
Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023
Respondents were asked: For the category of alcoholic beverages, what are the five main reasons that you consider when purchasing a product in this category?
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The Food Tech. (October 1, 2023). Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/
The Food Tech. "Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023." Chart. October 1, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/
The Food Tech. (2023). Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/
The Food Tech. "Main Reasons Why Consumers in Mexico Chose a Specific Alcoholic Beverage in 2023." Statista, Statista Inc., 1 Oct 2023, https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/
The Food Tech, Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023 Statista, https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/ (last visited November 21, 2024)
Main reasons why consumers in Mexico chose a specific alcoholic beverage in 2023 [Graph], The Food Tech, October 1, 2023. [Online]. Available: https://www.statista.com/statistics/1422776/mexico-consumer-alcoholic-drink-choices/
