Consumers' favorite discounts during Black Friday weekend in the UK in 2024

Published by Statista Research Department, Dec 3, 2024

Almost two thirds of consumers in the United Kingdom said that their preferred type of deal over the 2024 November sales events, Black Friday, Cyber Weekend, and Single's Day, would be clear discounts on everything by however many percent. This was clearly the most popular answer. Steep discounts on selected items, free or reduced shipping costs, and bundle deals were also popular answers.

Deals and discounts that consumers like the most during November sales events in the United Kingdom in 2024

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Release date

November 2024

Region

United Kingdom

Survey time period

October 2024

Number of respondents

1,064*

Age group

18-75 years

Special properties

Consumers who are definitely or probably shopping during the events

Supplementary notes

Respondents were asked what kind of deals they like the most during Black Friday, Cyber Monday, and Singles Day.

More than one answer was possible.

* Total number of survey respondents in the UK including those who will not shop during major sales events.

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