Over the 2023 November sales events, Black Friday, Cyber Weekend, and Single's Day, consumers in the United Kingdom said that they would be allocation the highest proportion of their budget to basic or essential products they need anyway. On average, UK consumers said that they would spend almost one third of their budget on this category.
Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023
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Share of budget
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Respondents were asked to allocate 100 points across the given categories to reflect their planned spend during Black Friday, Cyber Weekend, and Single's Day.
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BCG. (November 9, 2023). Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. "Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023." Chart. November 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. (2023). Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. "Average Share of Consumers' Budget for November Sales Events by Price Category in The United Kingdom in 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG, Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/ (last visited July 22, 2024)
Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023 [Graph], BCG, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/