Over the 2024 November sales events, Black Friday, Cyber Weekend, and Single's Day, consumers in the United Kingdom said that they would be allocation the highest proportion of their budget to basic or essential products they need anyway. On average, UK consumers said that they would spend almost one third of their budget on this category.
Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024
Respondents were asked to allocate 100 points across the given categories to reflect their planned spend during Black Friday, Cyber Weekend, and Single's Day.
* Total number of survey respondents in the UK including those who will not shop during major sales events.
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BCG. (November 14, 2024). Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. "Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024." Chart. November 14, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. (2024). Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG. "Average Share of Consumers' Budget for November Sales Events by Price Category in The United Kingdom in 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
BCG, Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/ (last visited December 22, 2024)
Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024 [Graph], BCG, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1422768/black-friday-weekend-price-category-budget-allocation-uk/
