There was a strong awareness of Black Friday in the United Kingdom in 2023, with no consumers saying that they did not know the sales event at all. In contrast, over one third of consumers said that they knew the event very well.
Knowledge of Black Friday among consumers in the United Kingdom in 2023
Characteristic
Share of consumers
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BCG. (November 9, 2023). Knowledge of Black Friday among consumers in the United Kingdom in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. "Knowledge of Black Friday among consumers in the United Kingdom in 2023." Chart. November 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. (2023). Knowledge of Black Friday among consumers in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. "Knowledge of Black Friday among Consumers in The United Kingdom in 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG, Knowledge of Black Friday among consumers in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1422724/uk-black-friday-awareness/ (last visited July 22, 2024)
Knowledge of Black Friday among consumers in the United Kingdom in 2023 [Graph], BCG, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1422724/uk-black-friday-awareness/