Black Friday knowledge in the UK in 2024

Published by Statista Research Department, Nov 15, 2024

There was a strong awareness of Black Friday in the United Kingdom in 2024, with no consumers saying that they did not know the sales event at all. In contrast, nearly two-fifths of consumers said that they knew the event very well.

Knowledge of Black Friday among consumers in the United Kingdom in 2024

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Release date

November 2024

Region

United Kingdom

Survey time period

October 2024

Number of respondents

1,064*

Age group

18-75 years

Special properties

Weighted according to population

Supplementary notes

Respondents were asked how well they felt they knew Black Friday.

* Total number of survey respondents in the UK including those who will not shop during major sales events.

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