For the 2023 holiday season, approximately 50 percent of zoomers (Generation Z) in the United States expected to spend more money on gifts than they did one year earlier. In contrast, more than half of U.S. baby boomers were convinced they would be spend roughly the same amount on holiday presents as they did in 2022.
Projected expenditure on gifts in the United States during the 2023 holiday season, by generation
Generation
Gen Z
Millennials
Gen X
Baby boomers
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Big Village. (September 19, 2023). Projected expenditure on gifts in the United States during the 2023 holiday season, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/
Big Village. "Projected expenditure on gifts in the United States during the 2023 holiday season, by generation." Chart. September 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/
Big Village. (2023). Projected expenditure on gifts in the United States during the 2023 holiday season, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/
Big Village. "Projected Expenditure on Gifts in The United States during The 2023 Holiday Season, by Generation." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/
Big Village, Projected expenditure on gifts in the United States during the 2023 holiday season, by generation Statista, https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/ (last visited July 22, 2024)
Projected expenditure on gifts in the United States during the 2023 holiday season, by generation [Graph], Big Village, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1422672/expenditure-holiday-gifts-us-generation/