Retail online sales accounted for nearly 63 percent of the e-commerce market in Kazakhstan in 2022, with the majority of sales being conducted through marketplaces. Marketplaces were the most common channel for both retail and services segments. The revenue of the e-commerce market in the country reached around 3.2 billion Kazakhstani tenge in that year.
Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel
The shares were calculated manually by first summing up figures of both segments and both channels and then dividing the revenue of each segment and channel by the total.
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Statista. (December 20, 2023). Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/
Statista. "Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel." Chart. December 20, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/
Statista. (2023). Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/
Statista. "Distribution of E-commerce Revenue in Kazakhstan in 2022, by Segment and Channel." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/
Statista, Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel Statista, https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/ (last visited December 31, 2024)
Distribution of e-commerce revenue in Kazakhstan in 2022, by segment and channel [Graph], Statista, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1422631/e-commerce-revenue-share-by-segment-and-channel-kazakhstan/
