Leading reasons for conducting Christmas shopping online Australia 2024

Published by Statista Research Department, Oct 21, 2024

According to a 2024 survey conducted among consumers in Australia regarding their holiday season shopping habits, around 19 percent of those surveyed indicated that a key benefit of conducting Christmas shopping online was to be able to avoid crowds. The next most prevalent reason for shopping online during the holiday season was due to a greater variety of products and brands available online.

Leading reasons for conducting Christmas shopping online in Australia as of July 2024

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Release date

September 2024

Region

Australia

Survey time period

July 25, 2024 to July 28, 2024

Number of respondents

479 respondents

Age group

18 years and older

Special properties

nationally representative sample of Australian consumers planning to purchase gifts during the Christmas holiday season

Method of interview

Online survey

Supplementary notes

Survey question: What is your main reason for shopping online this Christmas?

Respondent gender distribution:

- Female: 46% 

- Male: 53%

- Other/prefer not to say: 1%

Respondent age distribution:

- 18-34: 31%

- 35-54: 39%

- 55+: 29%

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Topics

Online shopping behavior in AustraliaInternet in AustraliaSmartphone market in AustraliaCustomer satisfaction in AustraliaE-commerce in Australia
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