Share of beauty shoppers inspired by social media in Italy 2022, by generation

Published by
D. Petruzzi,
Nov 13, 2023
A survey from 2022 revealed that two-thirds of Italian Gen Z consumers used social media as a source of inspiration to discover new beauty trends. In turn, only five percent of Baby Boomer consumers did the same. Lastly, 46 percent of millennials tried new trends thanks to social media like TikTok, Instagram, or YouTube.

Share of shoppers inspired by social media to try new beauty trends in Italy in 2022, by generation

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Release date

2023

Region

Italy

Survey time period

February 2022

Supplementary notes

The survey sample included 3.000 female respondents from three countries (Spain, France, and Italy).
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Beauty shopping on social media E-commerce on InstagramSocial commerce in the United StatesSocial commerceSocial commerce in Latin America
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