As of 2023, 59 percent of shoppers in the United Kingdom reported that they go straight to Amazon in order to find the best deals for Black Friday. Additionally, 32 percent reported that they use search engines, while 19 percent said they go to retailer sites to find the best Black Friday deals.
Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023
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*Consumers that have shopped online in the UK. This includes 1,369 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/
Wunderman Thompson Commerce. "Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023." Chart. November 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/
Wunderman Thompson Commerce. (2023). Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/
Wunderman Thompson Commerce. "Where Consumers in The United Kingdom (Uk) Go to Find The Best Black Friday Deals as of 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/
Wunderman Thompson Commerce, Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023 Statista, https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/ (last visited August 24, 2024)
Where consumers in the United Kingdom (UK) go to find the best Black Friday deals as of 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1422300/where-to-find-best-deals-black-friday-uk/
