In 2023, over 50 percent of Black Friday shoppers in the United Kingdom (UK) reported to expecting to spend their money on Amazon during the sale day. Another 16 percent said they expected to spend on retailer sites of their choice on Black Friday, while six percent cited branded sites as their expected spending channel for the shopping day.
Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023
*Consumers that have shopped online in the UK. This includes 1,369 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/
Wunderman Thompson Commerce. "Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023." Chart. November 2, 2023. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/
Wunderman Thompson Commerce. (2023). Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/
Wunderman Thompson Commerce. "Leading Channels Consumers in The United Kingdom (Uk) Expect to Spend on during Black Friday in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/
Wunderman Thompson Commerce, Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023 Statista, https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/ (last visited December 05, 2024)
Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1422293/expected-channels-spending-black-friday-uk/
