Expected channels to spend on during Black Friday in the UK in 2023

Published by Statista Research Department, Nov 7, 2023
In 2023, over 50 percent of Black Friday shoppers in the United Kingdom (UK) reported to expecting to spend their money on Amazon during the sale day. Another 16 percent said they expected to spend on retailer sites of their choice on Black Friday, while six percent cited branded sites as their expected spending channel for the shopping day.

Leading channels consumers in the United Kingdom (UK) expect to spend on during Black Friday in 2023

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Release date

November 2023

Region

United Kingdom

Survey time period

September 13 to September 18, 2023

Number of respondents

2,025*

Supplementary notes

*Consumers that have shopped online in the UK. This includes 1,369 consumers that bought something over the Black Friday (12th November – 29th November) period in 2022.
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