According to a survey carried out among consumers in the United States in October 2023, 49 percent of respondents said promotions and discounts were the content aspects of holiday advertising and marketing that they liked the most. This was followed by 42 percent of respondents mentioning festive holiday themes.
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Aprimo. (October 31, 2023). Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. "Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023." Chart. October 31, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. (2023). Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo. "Leading Aspects of Holiday Marketing and Advertising Content That Consumers Liked The Most in The United States as of October 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
Aprimo, Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 Statista, https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/ (last visited December 18, 2024)
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023 [Graph], Aprimo, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1422253/most-popular-aspects-holiday-advertising-marketing-us/
