In 2023, the majority (41 percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.
Leading channels consumers in the United States expect to spend on during Black Friday in 2023
*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Leading channels consumers in the United States expect to spend on during Black Friday in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. "Leading channels consumers in the United States expect to spend on during Black Friday in 2023." Chart. November 2, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. (2023). Leading channels consumers in the United States expect to spend on during Black Friday in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. "Leading Channels Consumers in The United States Expect to Spend on during Black Friday in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce, Leading channels consumers in the United States expect to spend on during Black Friday in 2023 Statista, https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/ (last visited December 18, 2024)
Leading channels consumers in the United States expect to spend on during Black Friday in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
