According to a survey carried out among consumers in the United States in October 2023, 31 percent of respondents said they have unsubscribed from a retailer or brand’s communications due to excessive holiday marketing.
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023
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Aprimo. (October 31, 2023). Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. "Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023." Chart. October 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. (2023). Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo. "Share of Consumers Who Unsubscribed from a Retailer or Brand's Communications Because of Excessive Holiday Marketing in The United States as of October 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
Aprimo, Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 Statista, https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/ (last visited December 21, 2024)
Share of consumers who unsubscribed from a retailer or brand's communications because of excessive holiday marketing in the United States as of October 2023 [Graph], Aprimo, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1422249/consumers-unsubscribing-brands-excessive-holiday-marketing-us/
