Frustration factors on B2B manufacturing websites 2022

Published by Daniela Coppola, Nov 9, 2024
Roughly 30 percent of visitors landing on B2B manufacturing websites had a poor on-site experience hindering their customer journey. According to data from the last quarter of 2022, 18.7 percent of them witnessed online pages loading too slowly. Nearly five percent of users report non-functioning links, while another 3.7 percent of visitors clicked an element of the website too many times.

Main frustration factors on B2B manufacturing websites in 2022

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Release date

June 2023

Region

Worldwide

Survey time period

Q4 2022

Supplementary notes

The study is based on data from more than 2.4 billion sessions and 6.4 billion page views across 125 websites (B2B websites in manufacturing, software and services) in 26 countries.

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