According to a 2023 survey among Chinese instant coffee consumers, more than 60 percent of respondents said they consider the price important when purchasing instant coffee. Meanwhile, about 58 percent of respondents said the flavor is essential in deciding which instant coffee to buy.
Leading decision-making factors in purchasing instant coffee in China as of September 2023
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iiMedia Research. (October 17, 2023). Leading decision-making factors in purchasing instant coffee in China as of September 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/
iiMedia Research. "Leading decision-making factors in purchasing instant coffee in China as of September 2023." Chart. October 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/
iiMedia Research. (2023). Leading decision-making factors in purchasing instant coffee in China as of September 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/
iiMedia Research. "Leading Decision-making Factors in Purchasing Instant Coffee in China as of September 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/
iiMedia Research, Leading decision-making factors in purchasing instant coffee in China as of September 2023 Statista, https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/ (last visited December 23, 2024)
Leading decision-making factors in purchasing instant coffee in China as of September 2023 [Graph], iiMedia Research, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1422191/china-leading-criteria-in-buying-instant-coffee/
