In the first quarter of 2023, ad selection was responsible for approximately 61 percent of carbon emissions generated by programmatic advertising worldwide. Consumer devices showing the ads accounted for roughly 20 percent of the total.
Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source
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Visionary Marketing. (April 20, 2023). Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/
Visionary Marketing. "Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source." Chart. April 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/
Visionary Marketing. (2023). Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/
Visionary Marketing. "Distribution of Carbon Emissions Generated by Programmatic Advertising in 1st Quarter 2023, by Source." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/
Visionary Marketing, Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source Statista, https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/ (last visited December 21, 2024)
Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source [Graph], Visionary Marketing, April 20, 2023. [Online]. Available: https://www.statista.com/statistics/1422184/emissions-programmatic-advertising-source/
