According to a survey conducted among Chinese instant coffee consumers in 2023, more than 60 percent of respondents said they learned about instant coffee in E-commerce platforms. In addition, social media platforms remained important channels for understanding instant coffee.
Leading channels for consumers to learn about instant coffee in China as of September 2023
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iiMedia Research. (October 17, 2023). Leading channels for consumers to learn about instant coffee in China as of September 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/
iiMedia Research. "Leading channels for consumers to learn about instant coffee in China as of September 2023." Chart. October 17, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/
iiMedia Research. (2023). Leading channels for consumers to learn about instant coffee in China as of September 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/
iiMedia Research. "Leading Channels for Consumers to Learn about Instant Coffee in China as of September 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/
iiMedia Research, Leading channels for consumers to learn about instant coffee in China as of September 2023 Statista, https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/ (last visited December 23, 2024)
Leading channels for consumers to learn about instant coffee in China as of September 2023 [Graph], iiMedia Research, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1422147/china-main-information-sources-for-instant-coffee/
