According to a 2023 survey among instant coffee consumers in China, more than 54 percent of respondents said they drank instant coffee because it refreshed the mind. Meanwhile, convenience remained an important reason.
Leading reasons for drinking instant coffee in China as of September 2023
Characteristic
Share of respondents
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iiMedia Research. (October 17, 2023). Leading reasons for drinking instant coffee in China as of September 2023 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/
iiMedia Research. "Leading reasons for drinking instant coffee in China as of September 2023." Chart. October 17, 2023. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/
iiMedia Research. (2023). Leading reasons for drinking instant coffee in China as of September 2023. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/
iiMedia Research. "Leading Reasons for Drinking Instant Coffee in China as of September 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/
iiMedia Research, Leading reasons for drinking instant coffee in China as of September 2023 Statista, https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/ (last visited July 28, 2024)
Leading reasons for drinking instant coffee in China as of September 2023 [Graph], iiMedia Research, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1422135/china-main-reasons-for-drinking-instant-coffee/