During an August 2023 survey, 52 percent of surveyed small or medium business in the United States said they were investing more in holiday season advertising to stay top-of-mind with customers. Conversely, 38 percent of respondents said they were not doing so.
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: Construction & Contracting; Entertainment & Recreation; Food & Beverage; Hospitality & Accommodation; Retail; or Restaurant & Bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Who Invested More in Advertising for The Holiday Season to Stay Top-of-mind with Customers in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/ (last visited December 23, 2024)
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
