During an August 2023 survey, 52 percent of surveyed small or medium business in the United States said they were investing more in holiday season advertising to stay top-of-mind with customers. Conversely, 38 percent of respondents said they were not doing so.
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: Construction & Contracting; Entertainment & Recreation; Food & Beverage; Hospitality & Accommodation; Retail; or Restaurant & Bar.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Who Invested More in Advertising for The Holiday Season to Stay Top-of-mind with Customers in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/ (last visited November 23, 2024)
Share of small and medium-sized businesses (SMBs) who invested more in advertising for the holiday season to stay top-of-mind with customers in the United States as of August 2023 [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1422047/smbs-investing-more-holiday-season-advertising-us/
