As of January 2024, people aged 25 to 34 years made up 22.7 percent of Meta Platform's audiences in Sweden. Overall, female users belonging to this age group accounted for 11.5 percent of users. For all age groups, women made up more of Meta's audience than men, with the most noticeable difference occurring with those aged over 65 years, of which 8.1 percent of users were women and 6.1 percent were men.
Meta Platform audiences in Sweden in January 2024, by age group and gender
Characteristic
Female
Male
18-24
9.7%
8.2%
25-34
11.5%
11.2%
35-44
9.2%
8.6%
45-54
7.8%
7.1%
55-64
6.9%
5.7%
65+
8.1%
6.1%
Created with Highcharts 7.2.2Share of respondents9.7%9.7%11.5%11.5%9.2%9.2%7.8%7.8%6.9%6.9%8.1%8.1%8.2%8.2%11.2%11.2%8.6%8.6%7.1%7.1%5.7%5.7%6.1%6.1%FemaleMale18-2425-3435-4445-5455-6465+
0%2.5%5%7.5%10%12.5%15%
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Meta Platform audiences in Sweden in January 2024, by age group and gender [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/
We Are Social, und DataReportal, und Meltwater. "Meta Platform audiences in Sweden in January 2024, by age group and gender." Chart. February 22, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/
We Are Social, DataReportal, Meltwater. (2024). Meta Platform audiences in Sweden in January 2024, by age group and gender. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/
We Are Social, and DataReportal, and Meltwater. "Meta Platform Audiences in Sweden in January 2024, by Age Group and Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/
We Are Social & DataReportal & Meltwater, Meta Platform audiences in Sweden in January 2024, by age group and gender Statista, https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/ (last visited February 19, 2025)
Meta Platform audiences in Sweden in January 2024, by age group and gender [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1422039/sweden-meta-audiences-age-and-gender/
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