Meta audiences in Sweden 2024, by age and gender

As of January 2024, people aged 25 to 34 years made up 22.7 percent of Meta Platform's audiences in Sweden. Overall, female users belonging to this age group accounted for 11.5 percent of users. For all age groups, women made up more of Meta's audience than men, with the most noticeable difference occurring with those aged over 65 years, of which 8.1 percent of users were women and 6.1 percent were men.