As of January 2024, women accounted for almost 50 percent of social media users in Sweden. In comparison, male users made up 40.3 percent of social media users in the country. Additionally, market leader Facebook saw women make up more than half of its audience in Sweden.
Social media audiences in Sweden as of January 2024, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Social media audiences in Sweden as of January 2024, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, und DataReportal, und Meltwater. "Social media audiences in Sweden as of January 2024, by gender." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, DataReportal, Meltwater. (2024). Social media audiences in Sweden as of January 2024, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, and DataReportal, and Meltwater. "Social Media Audiences in Sweden as of January 2024, by Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social & DataReportal & Meltwater, Social media audiences in Sweden as of January 2024, by gender Statista, https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/ (last visited December 22, 2024)
Social media audiences in Sweden as of January 2024, by gender [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/