As of January 2024, women accounted for almost 50 percent of social media users in Sweden. In comparison, male users made up 40.3 percent of social media users in the country. Additionally, market leader Facebook saw women make up more than half of its audience in Sweden.
Social media audiences in Sweden as of January 2024, by gender
Characteristic
Share
Female
49.7%
Male
50.3%
Created with Highcharts 7.2.2
• Female 49.7%
• Male 50.3%
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We Are Social, & DataReportal, & Meltwater. (February 22, 2024). Social media audiences in Sweden as of January 2024, by gender [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, und DataReportal, und Meltwater. "Social media audiences in Sweden as of January 2024, by gender." Chart. February 22, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, DataReportal, Meltwater. (2024). Social media audiences in Sweden as of January 2024, by gender. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social, and DataReportal, and Meltwater. "Social Media Audiences in Sweden as of January 2024, by Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
We Are Social & DataReportal & Meltwater, Social media audiences in Sweden as of January 2024, by gender Statista, https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/ (last visited February 19, 2025)
Social media audiences in Sweden as of January 2024, by gender [Graph], We Are Social, & DataReportal, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1422030/sweden-social-media-users-by-gender/
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