A survey conducted in Japan in September 2023 showed that 16.5 percent of the respondents had a virtual YouTuber (VTuber) they liked or supported. Fans of VTubers engage in a variety of different activities to support VTubers, such as joining fan clubs, translating content into other languages, or engaging in social tipping.
Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023
Characteristic
Share of respondents
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Survey question: "Please tell us about all the things you do for a 'VTuber' you like/support."
Respondents were able to choose from 13 different activities or could alternatively answer that they did not have a VTuber that they liked or supported. Engaging in at least one of the following 13 activities was counted as having a VTuber one likes or supports: (1) viewing online videos, (2) subscribing to a channel, (3) posting on social networking services, etc., (4) purchasing goods or related products / collaboration products (5) social tipping or support / Super Chat, (6) writing in articles or comment sections, (7) creating fan art, (8) participating in events that a "VTuber" participates in, (9) joining or participating in a fan club, (10) translating videos or posts of the person they support, (11) creating cutout videos, (12) posting on a fan blog, (13) other forms of support.
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Dentsu. (December 11, 2023). Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/
Dentsu. "Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023." Chart. December 11, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/
Dentsu. (2023). Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/
Dentsu. "Share of People Who Have a Virtual Youtuber (Vtuber) They like or Support in Japan as of September 2023." Statista, Statista Inc., 11 Dec 2023, https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/
Dentsu, Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023 Statista, https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/ (last visited August 24, 2024)
Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023 [Graph], Dentsu, December 11, 2023. [Online]. Available: https://www.statista.com/statistics/1422017/japan-share-of-people-who-have-a-vtuber-they-like-or-support/