Australia: intended Christmas gift recipients 2024

Gift-giving remains a cherished tradition among Australians as the holiday season approaches. According to a consumer survey conducted in Australia in 2024, almost 90 percent of shoppers planned to purchase gifts for immediate family members during the festive period. Friends also featured prominently on Australians’ gift lists, with over a third of respondents intending to buy presents for their friends.

What presents are Australians intending to wrap up this Christmas?

Over 75 percent of Australians planned to buy gifts for one to six immediate family members in 2024, with an overall higher focus on close familial relationships when deciding who to keep on or scratch off the gift list. Regarding gift selection, clothing, footwear, and accessories topped the list of planned present purchases among Australians, with around half of respondents intending to buy gifts from this category. Gift cards and vouchers were the second most common choice, followed by food and beverages. Interestingly, in 2024, there was a shift in Australian gifting trends from 2023, with handmade presents becoming more popular for friends and colleagues but less prevalent for immediate and extended family. The intention to give money in the form of cash and gift cards became more popular across all intended gift recipient groups.

Spreading Christmas cheer: gift-giving motivations and inspiration

The spirit of generosity drives Australian shoppers during the festive season. A 2023 survey found the leading motivations for buying Christmas gifts among Australians were to show love and care and bring joy to others by making someone smile. When it comes to finding the perfect gift, several Australians found inspiration while browsing in-store, chatting with friends and family, or flicking through catalogs. The Black Friday and Cyber Monday sales period remains a peak time for Australia’s Christmas shoppers, where they can purchase gifts for their loved ones cost-effectively through good deals and prices.

Who shoppers planned to buy Christmas gifts for during the holiday season in Australia in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2024

More information

Region

Australia

Survey time period

2024

Number of respondents

1,012 respondents

Age group

18 years and older

Special properties

survey conducted among shoppers across Australia regarding their attitudes and behaviors towards seasonal sales and Christmas gift shopping

Supplementary notes

Multiple responses were possible. Responses may not sum to 100 percent.

Respondent gender distribution:
- Female: 50%
- Male: 50%

Respondent age distribution:
- 18-24: 13%
- 25-34: 18%
- 35-44: 20%
- 45-54: 18%
- 55-64: 15%
- 65+: 17%

Citation formats