Most important criteria for Singles' Day shopping among Chinese consumers 2023

Published by
Yihan Ma,
Dec 20, 2024
According to a 2023 survey conducted in China, around 83 percent of respondents said that they consider authenticity and trustworthiness one of the most important shopping criteria when buying on Singles' Day. Meanwhile, about three-quarters of respondents regarded service as their two major buying criteria for Singles' Day.

Leading purchasing criteria when shopping on Singles' Day among consumers in China in 2023

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Release date

October 2023

Region

China

Survey time period

2023

Number of respondents

2,150 respondents

Special properties

top-2 answers

Supplementary notes

Original question: Please indicate the importance of each of the following criteria when selecting what product/brand to buy? (share of who checked top-2 box)

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