Planned changes of spending on Singles' Day among Chinese consumers 2023, by category

Planned changes of spending on Singles' Day among consumers in China in 2023, by category

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Release date

October 2023

Region

China

Survey time period

2023

Number of respondents

2,150 respondents

Special properties

multiple answers were allowed

Supplementary notes

Original question: Please indicate your likely spend across the following product categories during this year’s Double 11 as compared to last year.

Percentages may not total 100 due to rounding.

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