According to a 2023 survey conducted in China, around 44 percent of respondents said they planned to increase their spending on clothes and fashion items during the Singles' Day sales this year. In comparison, around a quarter of respondents said they did not intend to buy any wine or spirits on Singles' Day in 2023.
Planned changes of spending on Singles' Day among consumers in China in 2023, by category
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AlixPartners. (October 31, 2023). Planned changes of spending on Singles' Day among consumers in China in 2023, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/
AlixPartners. "Planned changes of spending on Singles' Day among consumers in China in 2023, by category." Chart. October 31, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/
AlixPartners. (2023). Planned changes of spending on Singles' Day among consumers in China in 2023, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/
AlixPartners. "Planned Changes of Spending on Singles' Day among Consumers in China in 2023, by Category." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/
AlixPartners, Planned changes of spending on Singles' Day among consumers in China in 2023, by category Statista, https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/ (last visited December 30, 2024)
Planned changes of spending on Singles' Day among consumers in China in 2023, by category [Graph], AlixPartners, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1421881/china-estimated-changes-of-spending-on-singles-day-by-category/
