Reasons to not engage with user-generated content Asia 2023

Published by Statista Research Department, Sep 18, 2024
According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Asia in August 2023, 57 percent of the Chinese respondents stated not to engage with UGC due to finding it irrelevant. In Indonesia, over half of the respondents deemed user-generated content untrustworthy.

Reasons for not engaging with user-generated content in Asia as of August 2023

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Release date

October 2023

Region

Asia

Survey time period

August 10 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "If you do not engage with user-generated content, why not? (choose up to 3 of the most relevant answers)"

Number of respondents:
China: n= 943
Hong Kong: n= 1,149
Indonesia: n= 2,155
India: n= 11,429
South Korea: n= 3,297
Malaysia: n= 4,180
Philippines: n= 3,928
Singapore: n= 2,136
Thailand: n= 15,564
Taiwan: n= 2,793

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User-generated content in South KoreaSocial media usage in South KoreaDigital Lifestyles in South KoreaDigital advertising in South KoreaMobile internet usage in South Korea
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