According to a 2023 survey conducted in China, around 73 percent of respondents said they shopped on Alibaba's Tmall or Taobao during the Singles' Day sales in 2022. Meanwhile, over 92 percent of respondents said they intended to shop on Tmall or Taobao during the 2023 Singles' Day shopping event.
Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023
Characteristic
Purchased in last year’s Singles’ Day
Intend to purchase in this year’s Singles’ Day
Original question: Check the platforms you purchased from in last year’s Double 11 and list the ones you intend to purchase from in this year’s Double 11.
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AlixPartners. (October 31, 2023). Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023 [Graph]. In Statista. Retrieved December 28, 2024, from https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/
AlixPartners. "Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023." Chart. October 31, 2023. Statista. Accessed December 28, 2024. https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/
AlixPartners. (2023). Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023. Statista. Statista Inc.. Accessed: December 28, 2024. https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/
AlixPartners. "Leading E-commerce Platforms That Chinese Consumers Used Last Year and Planned on Using This Year on Singles' Day 2023." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/
AlixPartners, Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023 Statista, https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/ (last visited December 28, 2024)
Leading e-commerce platforms that Chinese consumers used last year and planned on using this year on Singles' Day 2023 [Graph], AlixPartners, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1421846/china-leading-ecommerce-platforms-on-singles-day/
