Average shopping spending planned by Chinese consumers on Singles' Day 2020-2023

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted in China, consumers estimated that they would spend an average of 5,500 yuan on Singles' Day shopping in 2023, up from 4,660 yuan in 2022. Chinese consumers showed a greater sense of confidence in spending after coronavirus restrictions were lifted in 2023.

Average shopping spending estimated by Chinese consumers on Singles' Day from 2020 to 2023 (in yuan)

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Release date

October 2023

Region

China

Survey time period

2020 to 2023

Number of respondents

2,150 respondents

Supplementary notes

The 2020 survey was conducted among 2,029 respondents, the 2021 survey was conducted among 2,000 respondents, the 2022 survey was conducted among 1,974 respondents.

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of November 2023).

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