According to a survey on user-generated content (UGC) conducted by Rakuten Insight in Asia in August 2023, 90 percent of the respondents in China stated that they had engaged with online content created by other people before. In contrast, 53 percent of respondents in South Korea stated to have engaged with UGC before.
Experience of engaging with user-generated content in Asia as of August 2023, by country or territory
Original question: "Have you ever engaged with user-generated content (such as reviews, videos, blogs, and social media posts created by people)?" Values represent the respondent share who replied with "Yes".
Number of respondents:
China: n= 9,701
Hong Kong: n= 3,765
Indonesia: n= 11,623
India: n= 39,750
South Korea: n= 7,073
Malaysia: n= 12,825
Philippines: n= 13,818
Singapore: n= 6,281
Thailand: n= 36,793
Taiwan: n= 12,310
Vietnam: 3,583
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Rakuten Insight. (October 16, 2023). Experience of engaging with user-generated content in Asia as of August 2023, by country or territory [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/
Rakuten Insight. "Experience of engaging with user-generated content in Asia as of August 2023, by country or territory." Chart. October 16, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/
Rakuten Insight. (2023). Experience of engaging with user-generated content in Asia as of August 2023, by country or territory. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/
Rakuten Insight. "Experience of Engaging with User-generated Content in Asia as of August 2023, by Country or Territory." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/
Rakuten Insight, Experience of engaging with user-generated content in Asia as of August 2023, by country or territory Statista, https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/ (last visited October 02, 2024)
Experience of engaging with user-generated content in Asia as of August 2023, by country or territory [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421799/asia-engagement-with-user-generated-content-by-country/
