Preferred purchase channel for life insurance products in India 2023

Published by Sandhya Keelery, Aug 30, 2024
According to a survey conducted in 2023 in India, 87 percent of the respondents preferred to buy a life insurance product online. Whereas, 13 percent of them preferred to buy it online.

Preferred purchase channel for life insurance products in India as of March 2023

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Release date

July 2023

Region

India

Survey time period

February 2023 to March 2023

Number of respondents

982 respondents

Age group

23 years and older

Method of interview

Face-to-face interview

Supplementary notes

88 percent of the total sample size (3,327) of the study were males and 12 percent were females.

46 percent of the respondents belonged to metro cities, 35 percent to tier two cities and 19 percent to tier three cities.

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Statistics on " Life insurance in India "

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Topics

Life insurance industry in IndiaLife insurance worldwideInsurance industry in IndiaGlobal insurance industry
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