According to a survey conducted in 2023 in India, 85 percent of the respondents considered buying life insurance after coming across promotions and commercials. 66 percent of the respondents considered buying it due to fear and 54 percent due to financial prudence.
Reasons for considering purchase of life insurance in India as of March 2023
Characteristic
Share of respondents
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Policybazaar. (July 5, 2023). Reasons for considering purchase of life insurance in India as of March 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/
Policybazaar. "Reasons for considering purchase of life insurance in India as of March 2023." Chart. July 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/
Policybazaar. (2023). Reasons for considering purchase of life insurance in India as of March 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/
Policybazaar. "Reasons for Considering Purchase of Life Insurance in India as of March 2023." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/
Policybazaar, Reasons for considering purchase of life insurance in India as of March 2023 Statista, https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/ (last visited August 25, 2024)
Reasons for considering purchase of life insurance in India as of March 2023 [Graph], Policybazaar, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1421731/india-reasons-for-considering-purchase-of-life-insurance/