A 2023 survey analyzed how travelers used their mobile devices to plan or book their trips worldwide. While nearly half of the sample used either a phone or a tablet for destination research, less than a quarter of respondents relied on an AI chatbot to plan or research travel as of the survey period.
Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity
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Share of respondents
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¹ The study was published in October 2023, but the source did not specify the date when the survey was conducted.
The survey was carried out in the following 15 countries: United Arab Emirates, Australia, Canada, Germany, Spain, France, United Kingdom, India, Italy, Japan, South Korea, Netherlands, Saudi Arabia, Singapore, United States.
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Skyscanner. (October 24, 2023). Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/
Skyscanner. "Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity." Chart. October 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/
Skyscanner. (2023). Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/
Skyscanner. "Share of Travelers Who Used a Mobile Device to Plan or Book Travel in The Last Six Months Worldwide as of October 2023, by Activity." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/
Skyscanner, Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity Statista, https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/ (last visited July 22, 2024)
Share of travelers who used a mobile device to plan or book travel in the last six months worldwide as of October 2023, by activity [Graph], Skyscanner, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1421721/mobile-planning-booking-travel-worldwide-by-activity/
