During an August 2023 survey, 34 percent of surveyed small or medium business owners working in the entertainment and recration industry in the United States said they were concerned with ensuring that their social media and marketing plan was prepared ahead of the holiday season. The retail industry was the second most preoccupied one with 31 percent of respondents expressing concern, while the restaurant and bar one rounded out the top three with 24 percent.
Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: Construction & Contracting; Entertainment & Recreation; Food & Beverage; Hospitality & Accommodation; Retail; or Restaurant & Bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry ." Chart. August 31, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/
Morning Consult, Verizon (Verizon Business). (2023). Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry . Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Concerned with Ensuring Their Social Media and Marketing Plan Is Prepared Ahead of The Holiday Season in The United States as of August 2023, by Industry ." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry Statista, https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/ (last visited December 30, 2024)
Share of small and medium-sized businesses (SMBs) concerned with ensuring their social media and marketing plan is prepared ahead of the holiday season in the United States as of August 2023, by industry [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1421659/smbs-concerned-with-holiday-season-marketing-plan-industry/
