In 2023, consumers indicated that their main reason for Black Friday purchases was to buy Christmas presents for friends and loved ones. In fact, close to two-thirds of surveyed consumers said they take advantage of Black Friday to get a head-start on Christmas gift shopping. Still, roughly a third of survey respondents use the occasion for self-gifting.
Leading consumer reasons for shopping during the Black Friday period in the United States in 2023
*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Leading consumer reasons for shopping during the Black Friday period in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/
Wunderman Thompson Commerce. "Leading consumer reasons for shopping during the Black Friday period in the United States in 2023." Chart. November 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/
Wunderman Thompson Commerce. (2023). Leading consumer reasons for shopping during the Black Friday period in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/
Wunderman Thompson Commerce. "Leading Consumer Reasons for Shopping during The Black Friday Period in The United States in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/
Wunderman Thompson Commerce, Leading consumer reasons for shopping during the Black Friday period in the United States in 2023 Statista, https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/ (last visited December 21, 2024)
Leading consumer reasons for shopping during the Black Friday period in the United States in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1421642/reasons-for-shopping-black-friday-usa/
