While in 2022, consumers in the United States spent on average 390.19 U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.
Average Black Friday spending of shoppers in the United States in 2022 and 2023
(in U.S. dollars)
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Average Black Friday spending of shoppers in the United States in 2022 and 2023
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*Consumers that have shopped online in the US. This includes 1,563 consumers that bought something over the Black Friday (12th November – 29th November)
period in 2022.
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Wunderman Thompson Commerce. (November 2, 2023). Average Black Friday spending of shoppers in the United States in 2022 and 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved April 06, 2025, from https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/
Wunderman Thompson Commerce. "Average Black Friday spending of shoppers in the United States in 2022 and 2023 (in U.S. dollars)." Chart. November 2, 2023. Statista. Accessed April 06, 2025. https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/
Wunderman Thompson Commerce. (2023). Average Black Friday spending of shoppers in the United States in 2022 and 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 06, 2025. https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/
Wunderman Thompson Commerce. "Average Black Friday Spending of Shoppers in The United States in 2022 and 2023 (in U.S. Dollars)." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/
Wunderman Thompson Commerce, Average Black Friday spending of shoppers in the United States in 2022 and 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/ (last visited April 06, 2025)
Average Black Friday spending of shoppers in the United States in 2022 and 2023 (in U.S. dollars) [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1421633/average-amount-shoppers-spend-on-black-friday-united-states/
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