Over half of the consumers surveyed in the United States in 2024 were willing to share their interests and hobbies with brands and retailers in order to get a more personalized shopping experience. Customers were most comfortable sharing their email address (48 percent), demographic data (47 percent), and browsing history on the shopping site (45 percent).
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Social networks
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Consumer insights
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
