During a December 2022 survey among smartphone users in the United States, 12 percent of Android phone users felt comfortable sharing their data with cell phone manufacturers. iPhone users and users of phones or devices with other operating systems (OS) felt similar, with 13 and 14 percent levels of trust, respectively.
Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system
(OS)
among respondents using Android (n=1390), IOS (n=252), and other operating systems (n=178)
Supplementary notes
Original question: "Who are you comfortable sharing your data with for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi. (December 31, 2022). Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/
InMobi. "Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS)." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/
InMobi. (2022). Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/
InMobi. "Third-parties Users Are Comfortable Sharing Their Data with for Advertising Purposes in The United States as of December 2022, by Operating System (Os)." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/
InMobi, Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS) Statista, https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/ (last visited October 02, 2024)
Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS) [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421555/data-sharing-willingness-for-ads-us-by-os/