During a December 2022 survey among smartphone users aged 18 years or more in the United States, 20 percent of respondents aged up to 34 felt comfortable sharing their data with cell phone developers. Respondents aged 55 or older were the most distrustful about sharing their data, with close to eight out of ten (78 percent) feeling uncomfortable about sharing their data with third parties.
Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age
among respondents aged 18-34 (n=734), 35-54 (n=487), 55 and more (n=599)
Supplementary notes
Original question: "Who are you comfortable sharing your data with for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/
InMobi. "Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/
InMobi. (2022). Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/
InMobi. "Third-parties Users Are Comfortable Sharing Their Data with for Advertising Purposes in The United States as of December 2022, by Age." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/
InMobi, Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age Statista, https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/ (last visited October 02, 2024)
Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by age [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421542/data-sharing-willingness-for-ads-us-by-age/