Ad reach among Black Friday & Cyber Monday Shoppers in Germany 2023, by medium

Published by Statista Research Department, Dec 6, 2024
During a 2023 survey fielded in Germany, it was found that 47 percent of respondents who were planning to shop during Black Friday (November 24, 2023) and/or Cyber Monday (November 27, 2023) could be reached by TV advertising campaigns. On the other hand, radio campaigns reached 32 percent of respondents.

Reach of selected advertising media among Black Friday and Cyber Monday shoppers in Germany as of October 2023

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Release date

October 2023

Region

Germany

Survey time period

as of October 2023

Supplementary notes

The source does not provide information about survey methodology.

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Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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