During a December 2022 survey among smartphone users in the United States, 19 percent of Android phone users were willing to let social apps track their activity for advertising purposes. For respondents who used iPhones (IOS operating system), this number stood at 12 percent. In comparison, only seven percent of other operating system (OS) users were willing to let social apps track their activity.
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system
(OS)
among respondents using Android (n=1,390), IOS (n=252), and other operating systems (n=178)
Supplementary notes
Original question: "What kinds of apps would you let track your activity for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system (OS) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/
InMobi. "Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system (OS)." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/
InMobi. (2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system (OS). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/
InMobi. "Types of Applications Users Are Willing to Let Track Their Activity for Advertising Purposes in The United States as of December 2022, by Operating System (Os)." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/
InMobi, Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system (OS) Statista, https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/ (last visited October 02, 2024)
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by operating system (OS) [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421452/app-types-users-willing-track-ads-us-by-os/
